Platter Basics: How Platter Improves Your Ecommerce KPIs

What is Platter?

Platter is a theme & app bundle for Shopify brands with over 40 functionalities built in to help brands build more profitable storefronts. It combines the functionalities of multiple apps that work together seamlessly, improving conversion rates and average order values of Shopify stores. Platter storefront management reduces the need for numerous apps and external developer assistance.

Store owners benefit from Platter's gamification elements, which encourage higher customer spending, and its tailored improvements to the shopping cart and checkout processes. Platter's scalable design enables stores to grow their business without the need for additional apps.

Platter's integration simplifies operational workflows and lessens the complexities associated with managing an array of third-party apps in the store's ecosystem. Ben Sharf, Co-Founder of Platter, emphasizes the advantage of this: "Instead of brands relying on multiple different solutions for upsells, cross-sells, and gamification, our strategy is to integrate all these functionalities into one comprehensive solution."

The operational efficiencies are further enhanced by features like Platter's dragand-drop editor and custom cart experiences, which are designed to be userfriendly even for non-technical team members. Sharf further notes, "This capability enables various team members, whether they are engineers, marketing directors, or e-commerce managers, to contribute directly to the storefront." This not only speeds up the modification process but also significantly cuts down on the costs and time associated with traditional web development.

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Platter's Core Functionalities

Platter is designed to enhance the shopping experience and improve business performance for ecommerce sites on Shopify. Here are its core functionalities:

1. Checkout Extensions: With Platter, you can tailor the checkout experience to meet the unique needs of your business and customers. This feature allows for customization at checkout such as adding special fields for additional customer information, tweaking the layout for ease of use, and integrating third-party tools to make the checkout process smooth and efficient.
2. Mix & Match Bundling: This feature gives customers the freedom to create personalized product bundles. By offering custom bundles, where they can choose various items to combine into a single purchase, you can boost sales volumes and move inventory more effectively, all while providing a discount incentive to encourage bundle purchases.
3. Shoppable Videos: Engage customers with interactive videos that allow them to shop directly from what they see on screen. This feature uses product tags within videos, linking viewers directly to product pages, which can greatly enhance engagement and lead to an increase in sales.
4. In-Cart Upsells & Cross-Sells: Platter helps maximize your average order value by suggesting additional products customers might like during the checkout process. By recommending related items or special offers based on whatʼs already in their shopping cart, you can encourage customers to add more to their purchases.
5. Incentive Progress Bars and Gamification: Keep customers motivated and engaged with rewards for certain actions, like buying products or sharing your store with others. Progress bars show customers how close they are to earning a reward, and gamification elements such as earning points or badges add an extra layer of engagement.
6. Slide-Out Cart Drawer: This functionality allows customers to easily add items to their cart and review their selections without being taken away from the product page, thereby providing a quick and seamless pathway to continue shopping or proceed to checkout.
7. Mega Menu: A mega menu can significantly streamline site navigation, making it simpler for customers to browse and find products. Itʼs customizable to include product categories, images, and more, all in a drop-down menu format that can accommodate extensive product ranges without overwhelming shoppers. Sharf adds, "Having a mega menu really helps with website navigation, and this feature significantly boosts conversion rates for our clients."

By incorporating these functionalities, Platter not only simplifies the management of an e-commerce store but also provides powerful tools to enhance customer experience, engagement, and ultimately, sales performance. These features are vital for any Shopify store looking to improve its operations and offer a richer shopping experience to customers.

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Enhancing Mobile User Experience to Boost Conversion Rates

Mobile shopping should be quick and effortless, and that's precisely what Platter delivers. It optimizes for mobile to make sure sites not only look great on phones and tablets but also work like a charm, which is crucial for keeping users engaged and ready to buy.

Load times are make-or-break for conversions. That's why Platter streamlines your site's backend and shakes off the weight of slow third-party apps, ensuring your store moves at lightning speed.

"The Smart Theme storefront is now approximately 9x faster than Shopifyʼs] previous Dawn-based site," says Ben, driving home the point that fast load times are a big deal for a great user experience and getting those crucial conversions.

Platter makes sure its themes are built for speed. This helps not only with the customer's shopping experience but also in making your site more visible on search engines.

Ben emphasizes the practical benefits of Platter, "Our feature set is focused on making the operation of your storefront easier to maintain and more profitable. For instance, our bundle builders and upsells are designed to enhance not just the user experience but also the average order value." This ensures that every aspect of your store's interface works towards boosting sales performance effectively.

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The Future of Ecommerce: Anticipating Needs with Platter

Platter's regular feature updates mean you can consistently stay ahead in the ecommerce tech race. By blending market insights with user feedback, Platter's enhancements hit the mark every time.

Staying competitive means evolving with the times, and Ben Sharf understands this well. "We've built a product suite where everything works together to tackle the real challenge: high costs and complex builds for high-converting storefronts." Platter is proactive in preparing users for the future by weaving in new features that keep businesses at the forefront of innovation and customer engagement.

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The Platter Edge

Platter integrated app + theme bundle packs everything from slick navigation to sales-boosting features in one neat package. With Platter, you get the edge—easy updates, better sales, and a shop that customers love coming back to.  Platter makes running your Shopify store easier, faster, and smarter ensuring you're always up-to-date and ready to serve your customers.

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