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The Misalignment in the Ecommerce Development Ecosystem
In the current ecommerce landscape, a big disconnect exists between the goals of brand owners and the operational models of many development agencies.
Traditionally, agencies operate on a time-based billing model, which inadvertently encourages the extension of project timelines to maximize billable hours. This often results in complex, drawn-out and inefficient projects for brands striving to launch or update their online storefronts.
Platter challenges this by adopting a radically different approach.
We have productized the storefront development process. This allows for deploying high-converting, cost-effective ecommerce sites in a fraction of the time compared to traditional methods. By streamlining the development process, Platter not only reduces complexities but also accelerates the time-to-market.
Real-World Impact
The effectiveness of Platter's strategy is best illustrated through results observed by its clients. For instance, House of Macadamias experienced a 175% increase in conversion rate and a 40% increase in average order value AOV after implementing Platter's solutions.
This uplift in performance metrics underlines the impact of optimized site speed and user experience, which are central to Platter's development process.
Another case is that of Big Blanket, which reported savings of over $500,000 after transitioning from a headless commerce solution to Platter. They reduced their operational costs and simplified their technology stack, demonstrating Platter's ability to deliver cost-effective and high-performing ecommerce storefronts.
The Platter Partner Program: A Partnership That Values You
Platter's Partner Program is designed to create mutually beneficial relationships with performance marketing agencies in the Shopify ecosystem.
By partnering with Platter, agencies can improve their clients' site performance, leading to higher profits that can be reinvested into advertising and services to grow their business further.
• Partners can introduce Platter's solutions to their clients, adding value to their existing services.
• In return, Platter refers clients to partner agencies when specialized services are required, ensuring clients can access a full spectrum of ecommerce solutions.
This partnership combines each partner's strengths to expand service offerings and improve client satisfaction through a cohesive experience.
Why Join Platterʼs Referral Program?
For performance marketing agencies, partnering with Platter offers several strategic advantages. Firstly, it enhances the agency's value proposition by:
• Streamlining client management: Agencies can handle multiple Shopify brands more efficiently with Platter's suite of integrated features.
• Enhancing campaign effectiveness: The increased site speed and conversion rates can improve the ROI of marketing campaigns.
• Simplifying scaling strategies: By combining a theme and app bundle that encourages higher order values and conversion rates, agencies can more effectively scale their clients' growth.
• Reducing technical overhead: By minimizing the need for various apps, agencies can focus on marketing without heavy technical dependencies.
• Providing consistent support: Reliable support from Platter allows agencies to troubleshoot issues quickly, ensuring campaigns run smoothly.
Overall, Platter helps performance marketing agencies deliver better results for their clients with less complexity. This is particularly valuable in a competitive market where agencies constantly seek ways to differentiate their services and deliver superior results.
Performance marketing agencies that add Platter's solutions to their services can better deliver precise results to clients, strengthening relationships and encouraging business growth.
Conclusion
Agencies using Platter's streamlined solutions can provide more efficient and cost-effective services, simplifying and reducing the expense of ecommerce operations. Success stories like House of Macadamias and Big Blanket highlight the real benefits of Platter's approach, with noticeable boosts in conversion rates and smoother operations.
The Platter Partner Program expands on these advantages by creating a cooperative environment that bolsters service quality and client happiness. Joining this partnership widens performance marketing agenciesʼ horizons and ensures a more unified and practical approach to tackling ecommerce challenges.
Agencies aiming to excel in a competitive market can view Platter as a valuable partner that can help improve e-commerce performance. The critical consideration for agencies is the advantages of partnering with Platter.
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